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May 2012 Laser Dealer Newsletter

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Celebrate Your Grad...
Graduations are coming up! We have created new layouts that are quick and easy for creating the perfect personalized gift. Be sure to download your laser files so the scannable barcodes will open!

Plant the seed...
Use the attached sales flyer as a bag stuffer - creating a "Reason to Return"! Set up a tower with products focusing on Grads by using the items suggested in the scan sheets. Create samples with the provided design layouts! Add the sales flyer in a sign holder at the register and focus tower as a reminder. Create a "Tower that Talks!"

Suggestive sell...
Remind your customers to "Congratulate a Grad" with a personalized gift this year! Use an opening greeting to suggest merchandise and create a package deal to build a multiple item sale. Remind the customer how simple and easy it is to share the gift of personalization!

Click here for the Scan Sheet
(large file, may take a few minutes to load)

Click here to download the Promotional Poster
(large file, may take a few minutes to load)

Click here to download Instructions for Updating Laser Files


We Need Your Help!
We'd like to know what our best stores are doing currently to manage and organize their jigs. We are working on some jig organization tools and would like to know what our dealers are doing so we can apply the best practices. Take a picture and email to Anthony.Burdette@pgrahamdunn.com, and a random store will get a $50 credit on their account!

Promote Your Machine!
This month we are featuring a link to the Cameron's Bookstore website. This is one of our Canadian accounts that is currently a part of our laser program. On the site, you will see two promotional videos making customers aware of their laser engraving capabilities.
One of the keys to making the laser program work at your store is making customers aware that you have it! Make sure that you're taking time to promote the machine and its unique functionality to personalize over 400 pieces, all on the spot!
Cameron's Book Store Site

CBA's International Christian Retailing Show: ICRS 2012
July 15-18 Orlando, Florida
Orange County Convention Center
Please stop by and see us in booth 1403 in Orlando this year!
Here's where to find us!

Back to Basics
Are your laser skills a bit rusty? Need a refresher? New operator? We are offering beginner laser training annually from February-September, with the exception of March 2012. Classes run for two full days at our Dalton, Ohio facility. A $25 registration fee per person covers lunch for both days as well as materials for hands on training. Please register by submitting the registration form and payment information. Limited availability per session and dates are subject to change.

Click here for Basic Laser Training Registration Form
Click here for 2012 Laser Training Schedule

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